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What is Ambition 2030 at Procter & Gamble and what is the purpose?

Updated: Oct 4, 2020

The Procter & Gamble (P&G) Company is one of the most prominent multinational firms in Pakistan. P&G has been actively involved in addressing the issues of an ordinary Pakistani.

One of the imminent threats to Pakistan and the whole world is climate change, and companies like P&G have made significant contributions to mitigate the effects of climate change and global warming.

In this effort against climate change, P&G achieved many of its 2020 environmental sustainability goals and has plans to meet the rest and has established new, broad-reaching goals for 2030. The program for 2030 is titled "Ambition 2030," which intends to positively influence the environment and society and add value to the company and consumers.

"We believe P&G can be a force for good and a force for growth, and we are taking a more deliberate approach to delight consumers while enabling responsible consumption,"

The Chairman, President, and CEO of P&G David Taylor said,

"Consumers expect the brands they trust to deliver superior performance and also to help solve some of the most complex challenges facing our world. Our global reach, our understanding of the five billion consumers we serve, and our innovation capabilities give us a unique ability to make a positive difference."

P&G's "Ambition 2030" goals include:

  • Brands: P&G's 20 leadership brands, including Always, Ariel, Dawn, Fairy, Febreze, Head & Shoulders, Pantene, Pampers, and Tide, will enable and inspire responsible consumption through packaging. Thanks to 100% recyclable or reusable packing, launching more sustainable innovations, and developing trust through transparency and sharing our safety science.


  • Supply Chain: P&G production sites will cut GHG emissions in half and shift to renewable electricity to power 100% of our plants. The company will also source at least 5 billion litres of water from circular sources.


  • Society: P&G will continue to build transformative partnerships that allow people, the planet, and our business to thrive. Including those that stem the flow of plastic into the world's ocean, preserve and expand forests, grow recycling solutions for absorbent hygiene products, and protect water in priority basins around the globe.


  • Employees: P&G will engage, equip, and award employees for developing sustainable thinking and practices into their daily work. We will reward growth and blend recognition into performance appraisals.

P&G is an ambitious organization, always building on its legacy of environmental leadership. P&G has already accomplished most of its sustainability goals for 2020 in its focus areas of climate (reduced GHG emissions by 16% since 2010), water (reduced water use in production units by 27% since 2010), and waste (achieved zero manufacturing waste to landfill for more than 80% of production/manufacturing sites).

The impact of the company's progress is visible across brands and geographies, including products like Tide pureclean that include bio-based components and Head & Shoulders that uses beach plastic in packaging;

  • transition to renewables for manufacturing units that power our plants with wind electricity and steam from biomass;

  • research innovations that will convert the recycling of tons of plastic each year, helping entire industries, well beyond P&G's scope.


"Building on our (P&G's) progress to date, our 2030 goals seek to address two of the world's most pressing environmental challenges: finite resources and growing consumption,"

says Virginie Helias, P&G Vice President of Global Sustainability.

"We know P&G alone does not have all the answers. It will take partnerships and collaboration to make meaningful progress, and our brands will develop innovations to take responsible consumption to the next level."

Peter Bakker, President, and CEO of World Business Council for Sustainable Development says,

"P&G has been a leader in driving sustainable development. Their strategy is aligned with our belief that businesses will be more successful by being more sustainable. We applaud their framework Ambition 2030, which has the potential to drive significant positive global impact for shareholders, the environment and societies,"



To read more about how Pakistan is making progress in sustainable development, click here

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